Launched in 2010 by Tania San Miguel and Lorenzo Stefanini, Miami-based T shirt and sweatshirt label South Parade creates luxury basics inspired by pop culture and modern street style. Informed by the designers’ experiences at Burberry Ferragamo, Pucci and Tom Ford, South Parade focuses on high quality materials, unusual details and precise finish to create its range of printed, embroidered and pom-pom embellished T shirts and casualwear.
girl with a printed blacj tt shirt


South Parade was founded by two globe-trotting designers seeking to elevate modern street style with cool, casual basics, designer graphic t-shirts, trendy sweaters, and unique tanks. While living in London, Spanish and Italian duo, Tania San Miguel and Lorenzo Stefanini, made it their mission to provide premium quality women’s basics with a chic, edgy approach. Their previous experience at world-class brands informed their philosophy and commitment to designer clothing for women, resulting in laid-back but sophisticated essentials.. ...Our Philosophy We believe basics should be anything but boring, and that you shouldn’t have to make a choice between high style and comfort. We focus on creating garments with unique details and an excellent fit, with a special emphasis on premium fabrics. Our sweaters are made from high-grade, plush cashmere, while most of our tanks and tees are made with a signature blend of smooth, soft modal and Peruvian Pima cotton. All garments are handmade in Peru.
model wearing a off white sweatshirt with print


South Parade staples are versatile and easy to wear. Our graphic t-shirts and tanks are at the heart of what we do—they’re fun, feisty, and fashion-forward, featuring unique messages and typography, along with illustrations that speak to the way you live. We tap into our high-fashion sensibilities to incorporate creative embellishments and unexpected shapes to offer that special finishing touch. Whether you need the perfect brunch ensemble or an outfit that will take you from the gym to drinks, we’ve got you covered.
model in a striped t-shirt with red heart